From 24 Clicks
to 166 Clicks
in 28 Days
A complete SEO performance breakdown for Splashbacks Direct — showing exactly what changed, why, and what comes next.
These keywords had near-zero visibility last month. They are now appearing in Google search results, building the foundation for future clicks as rankings improve.
| Keyword | Clicks (Now) | Impressions (Now) | Impression Growth | Status |
|---|
These keywords are receiving significant impressions but have not yet generated clicks — meaning Google is already showing the site, and with ranking improvements these will convert into traffic. This is the pipeline.
| Keyword | Impressions (Now) | Impressions (Previous) | Growth | Opportunity |
|---|
Mobile dominates — accounting for 73% of all clicks. Desktop and tablet are also growing strongly. This breakdown confirms that mobile optimisation is a priority for converting this traffic into customers.
97% of all clicks come from the United Kingdom — confirming that the SEO strategy is reaching exactly the right audience. UK impressions have grown by over 836% in 28 days.
Every single one of these clicks is a UK-based customer actively searching for splashbacks. The traffic is not just growing — it's highly qualified. A visitor searching "kitchen splashbacks near me" or "glass splashbacks Birmingham" has clear purchase intent. As rankings continue to improve, each of these visitors becomes a real revenue opportunity.
The foundation is working.
In just 28 days, Splashbacks Direct has gone from near-invisible on Google to generating over 6,900 impressions and 166 clicks across 581 distinct search queries. The data from Google Search Console confirms the SEO strategy is producing measurable, compounding results. The next phase focuses on converting impressions into clicks and clicks into customers.