🍯 Deep-Dive SEO Audit Report — June 10, 2026
HoningKopen.nl
Complete SEO Audit
A full technical, on-page, content, product, schema, competitor, and keyword strategy audit of honingkopen.nl — the Netherlands' pure honey e-commerce store. Built by ADAM Technology, Noord-Brabant.
87%
Site Health
84
Total Errors
893
Warnings
83
Broken Links
67
No Meta Desc
64
No H1 Tag
96%
AI Search Score
13
Products Live
01 — Business Profile
Who Is HoningKopen.nl?
Understanding the business behind the website before diving into technical fixes. Context drives better SEO strategy.
🏢 Company Overview
Legal Name: ADAM Technology
Registered in the Netherlands, operating as HoningKopen.nl. Fully verifiable via KVK (82553769) and BTW-ID (NL003697234B41).
Location: Noord-Brabant, Netherlands
Products sourced from local beekeepers in Olland (Noord-Brabant) and selected Moroccan producers near Agadir.
Mission: Transparent, pure honey marketplace
Central webshop aggregating multiple honey types with clear provenance. Plans to expand to Turkish and New Zealand Manuka honey.
Contact Channels
Email: info@honingkopen.nl · WhatsApp: +31 6 8371 2864 · iDEAL, Bancontact payment accepted.
🛍️ Product Catalogue (13 SKUs)
Sidr honing – Lotusbloesem
Marokko · Agadir · 500g
€24,99
Zomerhoning
Nederland · Olland, Noord-Brabant · 450g
€19,95 -20%
Crèmehoning
Nederland · Olland, Noord-Brabant · 450g
€19,95 -20%
Daghmous – Euphorbia
Marokko · 500g
€39,95
Amlou – Amandelpasta + Argan
Marokko · 400g + Ouzlim Bio 500g
€24,99
Za'tar (tijm), Habba Sawda, Oranjebloesem, Heidehoning, Acaciahoning
Various · NL + MA
€19,95–29,99
✅ Business SEO Strengths
Clear Brand Identity
Domain name perfectly matches primary keyword "honing kopen" — exceptional exact-match domain authority
Niche Differentiation
Both Dutch (streek) and Moroccan honey — unique angle not easily copied by supermarkets or generic stores
KVK & BTW Verified
Legitimate registered business builds E-E-A-T (Experience, Expertise, Authority, Trustworthiness) — critical for Google
⚠️ Business SEO Gaps
Zero Product Reviews
All product pages show "0 beoordelingen" — no social proof hurts conversion and review schema opportunity
No Trust Badges
No Trustpilot, Kiyoh, or Thuiswinkel Waarborg — Dutch buyers heavily rely on these trust signals
Only 2 Blog Posts
Launched Dec 2025 with 2 posts — blog strategy barely started, major content gap vs competitors
🔮 Expansion Pipeline
Turkish Honey (Planned)
Mentioned in site footer — organic demand opportunity: "Turkse honing kopen" has growing search interest
Manuka Honey NZ (Planned)
"Manuka honing Nieuw-Zeeland" — premium segment with high commercial intent, €30–80+ price point
Gift Box Category Exists
cadeaus-proefpakketten category is active — perfect for Q4 gifting SEO push in Nov–Dec
02 — Technical SEO
Technical Health: Detailed Findings
Technical SEO covers crawlability, indexation, URL structure, site speed indicators, security, mobile readiness, and server configuration.
✅ Technical Positives Found: HTTPS is active (SSL secured), canonical tags are correctly implemented on all crawled pages, Open Graph meta tags are present (og:title, og:description, og:image), Twitter Card meta tags are set, Google Site Verification is active (4Tp9Nd9HJYIpL32jSIZ7DDoKVaGvhaizeVnn0KHvlPM), robots meta is set to
index, follow with max-image-preview:large on key pages, and hreflang is appropriately set to nl_NL.
Critical: 83 Internal Links Pointing to 404 /about/
HTTP 404 — Sitewide navigation error · Discovered Jun 10, 2026
Root Cause Confirmed: The footer on every page contains
honingkopen.nl/about/ in the "Contact · Over ons" link. The actual About page lives at /over-ons/. This is a footer template issue — one fix in WordPress resolves all 83 instances simultaneously.
Fix in 5 minutesGo to WordPress → Appearance → Theme Editor or Elementor Footer Template. Change /about/ to /over-ons/ in the footer link. Alternatively add a 301 redirect.
SEO ImpactThis single fix will move 83 pages from "Has Issues" to healthy, jumping site health from 87% toward 95%+.
Crawl WasteGooglebot wastes crawl budget hitting the same 404 from 83 pages every crawl. Fixing this improves crawl efficiency across the whole site.
UX DamageAny visitor clicking "Over ons" in the footer gets a 404 error — destroys trust at the exact moment they're checking credibility.
166 URLs Have Permanent 301 Redirects
Notice · Redirect chains possible · Latency risk
166 redirect rules is high for a site with only ~100 crawled pages. This likely comes from: (1) WooCommerce URL restructuring during setup, (2) old product IDs being redirected to new slugs, (3) www vs non-www redirects, or (4) HTTP to HTTPS redirects that compound. Each hop in a redirect chain adds ~50–100ms latency and dilutes link equity.
Audit Redirect ChainsUse Screaming Frog or Semrush to map A→B→C chains. Any chain longer than 1 hop should be collapsed to a direct A→C redirect.
Purge Outdated RedirectsIf the destination page no longer exists, the redirect is wasted. Remove orphaned redirects from your .htaccess or Redirection plugin.
593 Internal Links with rel="nofollow" — PageRank Blocked
Warning · Internal link equity not flowing · Likely misconfigured plugin
Why This Is Severe: Adding nofollow to internal links prevents Google from passing authority between your own pages. Your homepage receives external backlinks but those signals can't flow to your product pages — leaving them effectively isolated from your domain's authority.
Likely Plugin: Elementor or YoastElementor Pro has a "nofollow" checkbox in link settings. Yoast SEO has an advanced setting for internal link nofollow. Check both.
Theme Navigation LinksThe Savoy WooCommerce theme (confirmed from source: assets/img/savoy) may have this configured in its nav/mega-menu settings.
Quick TestRight-click any navigation link → Inspect. If you see rel="nofollow" in the anchor tag, the theme/plugin is adding it globally.
Expected After FixProduct pages will start receiving PageRank flow from homepage and category pages, improving their ranking signals within weeks.
Mobile Configuration
Viewport set correctly · JS rendering disabled in audit
Viewport meta: Correct
width=device-width, initial-scale=1.0 — mobile-first viewport set properlyuser-scalable=no: Remove This
maximum-scale=1.0, user-scalable=no blocks zoom — an accessibility violation and Google Core Web Vitals concernJS Rendering: Disabled in crawl
Semrush crawled with JS disabled. If key content (product prices, descriptions) is JS-rendered, Google may not index it fully.
Security & Trust Signals
HTTPS · Canonical · Open Graph all confirmed
HTTPS Active ✓
SSL certificate is valid. All pages served over HTTPS — a confirmed Google ranking signal.
Canonical Tags Set ✓
Self-referencing canonicals prevent duplicate content issues from pagination and WooCommerce filter URLs.
Google Search Console Verified ✓
GSC verification token found — data is being collected. Check Search Console regularly for manual actions.
No XML Sitemap Confirmed
Not visible in crawl data. An XML sitemap at /sitemap.xml or /sitemap_index.xml must be submitted to GSC for full coverage.
URL Structure Analysis
WooCommerce default URLs · Product ID in URLs · SEO suboptimal
Finding: Product URLs contain numeric IDs:
/product/2475/sidr-honing-marokko-lotusbloesem/. The number (2475) is not needed for SEO and adds unnecessary characters. Clean URLs like /product/sidr-honing-marokko-lotusbloesem/ are preferable — but only change if you're at the start (redirects required otherwise).
Good: Descriptive SlugsThe slugs themselves are well-optimised: "sidr-honing-marokko-lotusbloesem" includes product name, type, and origin. Good keyword targeting.
Good: Category Hierarchy/categorie/honing/marokkaanse-honing/ — proper hierarchical structure helps Google understand site taxonomy.
Issue: Tag URLs/tag/450-gram/, /tag/acacia-honing/ — WordPress tag pages are duplicate-content risks. Most should be noindex'd unless they have unique content.
Issue: orderby Parameters?orderby=price, ?orderby=popularity create duplicate pages. Ensure these are canonicalized or excluded via robots.txt.
03 — On-Page SEO
On-Page Audit: Every Page Dissected
On-page SEO covers title tags, meta descriptions, H-tag hierarchy, content quality, internal linking, and keyword optimisation for each page type.
Homepage — honingkopen.nl/
Most important page · Primary commercial landing · Crawled: Jun 10, 2026
| Element | Current Value | Status | Recommendation |
|---|---|---|---|
| Title Tag | Honing kopen | Puur Nederlandse & Marokkaanse honing | HoningKopen.nl | ~75 chars | Trim to ≤60 chars: "Honing kopen – Pure Nederlandse & Marokkaanse honing" |
| Meta Description | Koop 100% pure honing: Nederlandse imkerhoning… én Marokkaanse honing… | Present ✓ | Good — add CTA: "Bestel vandaag, 1–2 werkdagen bezorgd." |
| H1 Tag | — | Missing ✗ | Add H1: "Pure honing kopen – direct van de imker" or similar with primary keyword |
| Canonical | https://honingkopen.nl/ | Correct ✓ | No action needed |
| OG Image | honingkopen-nl-honing-kopen…banner.webp (1536×1024) | Present ✓ | Good size for social sharing. Add alt text. |
| Structured Data | None detected | Missing ✗ | Add Organization + WebSite schema (see Schema section) |
| Internal Links | Nav + product grid links | Partial | Add text-based editorial links to top categories in body content |
Product Pages — Mixed Quality
13 products · Some well-optimised · Others missing basics
Best Practice Confirmed (Sidr honing): Product page /sidr-honing-marokko-lotusbloesem/ has a meta description, proper breadcrumbs, FAQ section, detailed content (~800 words), product attributes table, and cross-links to related products. This is the template all other product pages should follow.
Strong: Product DescriptionsSidr honing has ~800 words of quality content covering origin, taste, traditional use, FAQ — much better than average WooCommerce stores.
Strong: Breadcrumb NavigationWinkel → Honing → Marokkaanse honing → Sidr honing — properly structured, helps Google understand hierarchy.
Strong: Related Products SectionCross-sells to Acaciahoning, Oranjebloesemhoning, Heidehoning — good for internal linking and average order value.
Strong: Product AttributesStructured attributes table: Gewicht 500g, Herkomst Marokko–Agadir, Soort honing, Verpakking Glas — rich content for Google.
Weak: Zero Customer ReviewsAll product pages show "Er zijn nog geen beoordelingen." Google uses review counts as freshness and authority signals.
Weak: No Product SchemaDespite rich content, no Product structured data (price, availability, reviews) is implemented — missing rich results opportunity.
Weak: SKU PatternSKU "MA-SIDR-500G" is good — but not all products confirmed to have SKUs. Consistent SKU system aids Google Merchant Center.
Critical: Many Products Miss H164 pages across site are missing H1 tags — many are product pages. The H1 should always be the product name with key descriptors.
Category Pages — Thin Content
/categorie/honing/, /nederlandse-honing/, /marokkaanse-honing/, /aanbiedingen/, /cadeaus-proefpakketten/
Problem: Category pages appear to have no introductory text — just a product grid. This is a major missed opportunity. Category pages in WooCommerce compete for high-volume head terms like "Nederlandse honing kopen" and "Marokkaanse honing kopen" but without content, they can't rank.
Nederlandse Honing CategoryAdd 150-200 word intro: explain what makes Noord-Brabant streek honey special, the Olland beekeepers, seasonal honey types. Include keyword "Nederlandse honing kopen".
Marokkaanse Honing CategoryWrite about Morocco's unique honey traditions, the Atlas mountain region, why Moroccan honey is special. Target "Marokkaanse honing kopen".
Aanbiedingen CategoryAdd urgency copy: "Tijdelijke kortingen op geselecteerde honing" + context about the current deals. Helps conversion and indexation.
Cadeaus & ProefpakkettenIdeal for seasonal SEO: "honing als cadeau", "honingpakket kerst", "proefpakket honing cadeau" — write gift-focused intros.
Blog — Only 2 Posts (December 2025)
/blog/ · 2 articles: "Echte honing herkennen" + "Welkom bij HoningKopen.nl"
Opportunity: The blog post "Echte honing herkennen & kopen: de complete gids (2026)" targets an excellent informational keyword. This is the right strategy — informational content drives top-of-funnel traffic that converts. But 2 posts in 6 months is too slow for competitive SEO traction.
Also Found: The blog page (/blog/) has no meta description and no H1 tag — the archive page itself is not optimised. Also, the blog has 2 categories (Honing kennis, Nieuws) but only "Nieuws" is used so far.
H-Tag Hierarchy Issues Across Site
64 pages with no H1 · H-tag structure inconsistencies found
Tag Archive Pages (Primary Source)WordPress tag pages like /tag/450-gram/, /tag/acacia-honing/ don't automatically generate H1 tags in WooCommerce. These likely account for 30–40 of the 64 missing H1s.
Product PagesSome products may be using H2 as the product title instead of H1 — a common Elementor/theme issue where heading level is set incorrectly in the template.
Fix for Tag PagesEither: (A) Add archive-tag.php template with H1 outputting get_the_archive_title(), or (B) noindex all tag pages that have thin content and no H1.
Fix for Product PagesIn Elementor product template: locate the product title widget and ensure it's set to H1 (Heading Tag: H1), not H2 or H3.
04 — Content Audit
Content Quality & Gap Analysis
What content exists, how good is it, and what's missing? This section is critical for a Dutch honey e-commerce site where content drives both trust and organic traffic.
📊 Content Inventory
| Page Type | Count | Content Quality |
|---|---|---|
| Product Pages | 13 | Variable — 1 excellent, rest need work |
| Category Pages | 5+ | Thin — no intro text |
| Blog Posts | 2 | Good quality, too few |
| Static Pages | 8 | Over Ons: good · Others: thin |
| Tag Archive Pages | 45+ | Empty — no content |
| FAQ Page | 1 | Present — not audited for depth |
🎯 E-E-A-T Assessment (Google Quality)
Experience ✓ (Partial)
Over Ons page describes direct relationships with beekeepers in Olland and Morocco. This signals firsthand experience — valuable for E-E-A-T.
Expertise ✓ (Partial)
Sidr honing product page shows clear expertise: traditional use, origin details, storage advice, contra-indications for <1yr children. Good.
Authority ✗ (Missing)
No external coverage, no press mentions, no industry associations. No Trustpilot or review platform integration.
Trustworthiness ✓ (Partial)
KVK/BTW visible, HTTPS, privacy policy, terms of service all present. But no third-party trust badges or customer reviews weaken this.
Blog Content Gap — 20+ Missing Articles
Major organic traffic opportunity untapped
Opportunity Size: Informational honey queries in Dutch generate thousands of monthly searches. With only 2 blog posts, HoningKopen.nl captures almost none of this traffic. Each well-written article is a long-term traffic asset.
Honing kennis cluster (high priority)"Verschil acacia en bloemen honing", "Honing kristallisatie: normaal of slecht?", "Rauwe honing vs verhitte honing", "Honing goed voor je immuunsysteem?"
Product-specific content"Wat is sidr honing?", "Daghmous honing: wat is euphorbia honing?", "Habba Sawda honing: nigella sativa voordelen", "Za'tar tijmhoning marokko"
Use-case articles"Honing in thee: welke soort?", "Honing als cadeau idee", "Honing op brood recepten", "Honing voor kinderen: vanaf welke leeftijd?"
Comparison articles"Nederlandse vs Marokkaanse honing: verschil", "Manuka honing vs sidr honing", "Vloeibare vs cremehoning", "Biologische honing: wat betekent het?"
Tag Pages Strategy: The site has 45+ WordPress tag pages (450-gram, acacia-honing, acaciahoning, agadir, amlou, bloemenhoning, etc.). These generate duplicate content and dilute crawl budget. Recommendation: add
meta robots: noindex to all tag pages and use the URLs only for internal navigation. This will focus crawl budget on pages that actually rank.
05 — Product SEO
Product-by-Product Optimisation Status
WooCommerce product pages are the money pages. Each product needs its own keyword focus, rich content, and schema markup to rank and convert.
| Product | Price | Meta Desc | H1 | Content Depth | Schema | Priority Fix |
|---|---|---|---|---|---|---|
| Sidr honing (Lotusbloesem) 500g | €24,99 | ✓ | H1 ✓ | ~800w ✓ | None ✗ | Add Product schema |
| Zomerhoning 450g (Noord-Brabant) -20% | €19,95 | Check | Check | ~200w | None ✗ | Expand content + schema |
| Crèmehoning 450g (Noord-Brabant) -20% | €19,95 | Check | Check | ~200w | None ✗ | Expand content + schema |
| Acaciahoning 450g (Noord-Brabant) | €24,95 | Check | Check | ~200w | None ✗ | Expand content + schema |
| Heidehoning 450g (Noord-Brabant) | €24,95 | Check | Check | ~200w | None ✗ | Add "heidehoning" keyword focus |
| Daghmous honing (Euphorbia) 500g | €39,95 | Check | Check | ~150w | None ✗ | Educate: "wat is daghmous?" very low competition |
| Za'tar (tijm) honing 500g | €29,99 | Check | Check | ~150w | None ✗ | Target "tijmhoning marokko" |
| Habba Sawda (zwartzaad) 500g | €24,95 | Check | Check | ~150w | None ✗ | Target "nigella sativa honing NL" |
| Oranjebloesemhoning (citrus) 500g | €19,95 | Check | Check | ~150w | None ✗ | Target "oranjebloesemhoning kopen" |
| Amlou amandelpasta argan 400g | €24,99 | Check | Check | ~200w | None ✗ | Target "amlou kopen Nederland" |
| Ouzlim Bio Amlou 500g -14% | €29,99 | Check | Check | ~150w | None ✗ | Target "biologische amlou" |
| Honingproefpakket 4×50g | €29,99 | Check | Check | ~150w | None ✗ | Target "honingpakket cadeau" |
| Glazen honingpot 250g + deksel | €3,45 | Check | Check | Thin | None ✗ | Upsell item — focus on cross-sell positioning |
Universal Product Issue: Zero customer reviews across all 13 products. Only logged-in purchasers can leave reviews (WooCommerce default). This blocks organic review accumulation. Consider: (1) Post-purchase email requesting reviews, (2) integrate Trustpilot/Kiyoh product reviews, (3) make review process friction-free. Reviews = social proof + fresh content + schema markup opportunity.
06 — Schema & Structured Data
Zero Schema Detected — Major Rich Results Gap
Structured data (Schema.org JSON-LD) tells Google exactly what your content is, enabling rich results like price stars, review ratings, FAQs, and breadcrumbs in search results.
Critical Finding: No structured data markup was detected on any crawled page. For a WooCommerce e-commerce site, this is a significant missed opportunity for rich results (product prices, ratings, availability in Google search results) and AI-powered search features.
📋 Schema Types to Implement (Priority Order)
1. Product Schema — All 13 Product Pages
Include: name, description, image, sku, price, priceCurrency, availability, brand. Enables price + availability in search results.
2. Organization Schema — Homepage
Company name (ADAM Technology / HoningKopen.nl), URL, logo, contact info, KVK, social profiles. Builds Google Knowledge Panel eligibility.
3. BreadcrumbList Schema — All Pages
Breadcrumbs already visible in HTML — just add JSON-LD. Displays breadcrumb path in search results snippets.
4. FAQPage Schema — Product Pages + FAQ Page
Sidr honing already has 5 FAQ questions in content! Adding FAQPage schema would make these appear as expandable accordions in Google SERP.
5. WebSite Schema — Homepage
Enables Google sitelinks search box. Users can search your site directly from Google results.
6. Review/AggregateRating Schema — After Reviews Collected
Once you have customer reviews, display star ratings in search results. Significantly boosts CTR (click-through rate).
💻 Product Schema Example (Sidr Honing)
// Add to <head> of each product page
"@context": "https://schema.org",
"@type": "Product",
"name": "Sidr honing uit Marokko 500g",
"description": "Pure Marokkaanse sidr honing (lotusbloesem)...",
"sku": "MA-SIDR-500G",
"brand": { "@type": "Brand", "name": "HoningKopen.nl" },
"offers": {
"@type": "Offer",
"price": "24.99",
"priceCurrency": "EUR",
"availability": "InStock",
"url": "https://honingkopen.nl/product/..."
}
// + AggregateRating once reviews collected
"@context": "https://schema.org",
"@type": "Product",
"name": "Sidr honing uit Marokko 500g",
"description": "Pure Marokkaanse sidr honing (lotusbloesem)...",
"sku": "MA-SIDR-500G",
"brand": { "@type": "Brand", "name": "HoningKopen.nl" },
"offers": {
"@type": "Offer",
"price": "24.99",
"priceCurrency": "EUR",
"availability": "InStock",
"url": "https://honingkopen.nl/product/..."
}
// + AggregateRating once reviews collected
Quick Win: Install the free "Schema & Structured Data for WP" plugin or use RankMath Pro's schema builder. Both auto-generate WooCommerce Product schema without touching code. FAQPage schema for Sidr honing can be added manually in under 10 minutes and could appear in Google results within days.
08 — Competitive Landscape
Dutch Honey Market: Who You're Competing With
Understanding the competitive landscape helps prioritise where to invest SEO effort. HoningKopen.nl has a unique positioning advantage — but faces strong established players.
honingkopen.nl
🍯 HoningKopen.nl (Your Site)
New entrant, launched Dec 2025. Exact-match domain. Dutch + Moroccan honey niche. 13 products. Noord-Brabant sourced.
87%
Site Health
2
Blog Posts
0
Reviews
✓
Niche Focus
honingwinkel.nl
🏪 Honingwinkel.nl
Established Dutch honey specialist. Broad product range, years of domain authority, established blog content. Strong on "honing kopen" terms.
Est.
Older Domain
High
Backlinks
Many
Reviews
Broad
Catalogue
bol.com / amazon.nl
🛒 Bol.com Marketplace
Dominates generic honey searches. Cannot be beat on authority — but can be beaten on niche terms like "pure Nederlandse streek honing" or "authentieke Marokkaanse honing".
Don't compete head-on
albert heijn / jumbo
🏬 Supermarket Chains
Albert Heijn and Jumbo dominate "honing kopen" in Google Shopping. But they sell generic, mass-produced honey. HoningKopen.nl wins on purity, provenance, and specialty types.
Differentiate on quality
honingvandeimker.nl etc.
🐝 Local Imker Webshops
Individual beekeepers with small webshops. Low SEO authority. These are the "upstream" suppliers that HoningKopen.nl aggregates — potential partners, not just competitors.
Potential partnership link
🎯 Competitive Differentiation Strategy
Dutch + Moroccan = UniqueNo other major Dutch honey site specialises in BOTH Noord-Brabant streekhoning AND authentic Moroccan specialty honeys (Sidr, Daghmous, Habba Sawda). Own this niche in content.
Local SEO AdvantageTarget Noord-Brabant local searches: "honing Eindhoven", "honing Den Bosch", "honing Tilburg", "honing Sint-Oedenrode" — these tags already exist on the site, just need pages.
Transparency AngleCreate "Onze imkers" page with photos of actual beekeepers in Olland and Morocco. Provenance content is an E-E-A-T goldmine that large competitors can't replicate.
Proefpakket SEO"Honingproefpakket kopen", "honing proefset cadeau" — no major competitor owns this exact term. Content and schema for the gift/trial market is wide open.
09 — Keyword Strategy
Dutch Honey Keyword Universe
A mapped keyword strategy segmented by intent, competition, and priority — specific to the Dutch market and HoningKopen.nl's product catalogue.
🎯 Priority Keywords (Commercial Intent)
| Keyword (NL) | Intent | Competition | Target Page |
|---|---|---|---|
| honing kopen | Commercial | High | Homepage |
| pure honing kopen | Commercial | Medium | Homepage |
| Nederlandse honing kopen | Commercial | Medium | /categorie/honing/nederlandse-honing/ |
| Marokkaanse honing kopen | Commercial | Low-Med | /categorie/honing/marokkaanse-honing/ |
| sidr honing kopen | Transactional | Low | Sidr product page |
| honingproefpakket kopen | Transactional | Low | Proefpakket product page |
| honing als cadeau | Commercial | Low | Cadeaus category |
| acacia honing kopen | Transactional | Low | Acaciahoning product |
📚 Informational Keywords (Blog Content)
| Keyword (NL) | Volume Est. | Funnel Stage |
|---|---|---|
| wat is sidr honing | Medium | Awareness |
| honing kristallisatie normaal | Medium | Awareness |
| verschil acacia bloemenhoning | Medium | Consideration |
| rauwe honing voordelen | High | Awareness |
| wat is daghmous honing | Low | Easy Win |
| habba sawda honing | Low | Easy Win |
| streekhoning Noord-Brabant | Low | Easy Win |
| honing voor kinderen leeftijd | Medium | Awareness |
📍 Local SEO Keywords — Existing Tags Show Intent
The site already has tag pages for local keywords — this reveals existing SEO intent that just needs to be activated with real content:
honing Eindhoven / honing Den BoschTag pages exist. Create landing pages targeting these local searches — "Pure honing bezorgd in Eindhoven regio" captures local buyers searching by city.
honing Tilburg / Sint-OedenrodeSame strategy. Sint-Oedenrode is actually near Olland — a genuine local provenance story that's highly credible for local buyers.
streekhoning Noord-Brabant / Olland honing"Streekhoning" is a powerful authenticity signal in Dutch food culture. Content around Noord-Brabant honey provenance can rank well with low competition.
honing cadeau / honingpakket verjaardagGift-intent keywords spike Nov–Dec. Create a gift guide: "Honing als origineel cadeau" targeting these terms before the holiday season.
10 — AI Search Health
96% AI Search Score — Strong Foundation
AI search (Google AI Overviews, ChatGPT search, Bing Copilot) is reshaping how people discover products. HoningKopen.nl has an excellent technical foundation for AI discoverability.
🤖 AI Bot Access (All Confirmed ✓)
ChatGPT-User — Full Access ✓
ChatGPT's browsing feature can read, cite, and recommend honingkopen.nl products when answering queries like "where to buy pure Moroccan honey in Netherlands"
OAI-SearchBot — Full Access ✓
OpenAI's indexing bot has unrestricted access — site content is being used to train and inform AI responses
Googlebot — Full Access ✓
Google's primary crawler feeds both traditional search and Google AI Overviews (SGE) — critical for Dutch market visibility
Google-Extended — Full Access ✓
Google's AI training bot — allows site content to inform Gemini responses about honey products and Dutch honey market
💡 AI Search Optimisation Opportunities
Add FAQ Schema (Priority)
AI Overviews heavily use FAQ content. Sidr honing's 5 FAQ questions are perfect candidates — add FAQPage schema immediately.
Structured Product Information
AI systems extract structured data. Product attribute tables (Gewicht, Herkomst, Ingrediënten) help AI accurately describe your products.
Fix 84 Empty Anchor Links
AI crawlers use anchor text to understand link relationships. Empty anchors confuse AI understanding of site structure.
Strengthen Orphaned Pages (8 pages)
8 pages with only 1 internal link are less likely to be surfaced by AI in relevant queries. Improve their internal link count.
Future-proofing for AI Search: Write product descriptions that directly answer common questions in natural language. AI Overviews extract conversational answers. For example, Sidr honing content should include a clear sentence like: "Sidr honing (lotusbloesemhoning) is een Marokkaanse honingsoort van de sidr-struik, beschikbaar bij HoningKopen.nl voor €24,99 per 500g pot." This kind of clear, entity-dense content gets cited in AI responses.
11 — Priority Action Roadmap
Your Complete Fix Plan: Week by Week
Every issue from this audit organised into a clear, time-sequenced action plan. Estimated effort and expected impact included for each action.
Phase 1 · Week 1 · ~3 hours
🚨 Emergency Fixes
- Fix /about/ footer link → /over-ons/ (30 min) — resolves 83 broken links immediately
- Remove user-scalable=no from viewport meta tag (15 min)
- Fix/update the 3 social media footer links (Facebook, Instagram, X) to actual profiles or remove (20 min)
- Identify and fix the 1 page returning 4XX error (30 min)
- Submit XML sitemap to Google Search Console (20 min)
- Rerun Semrush crawl to verify fixes (auto)
Phase 2 · Weeks 2–3 · ~8 hours
⚡ High-Impact Fixes
- Remove nofollow from all internal links (plugin/theme setting — 1 hour)
- Add H1 tags to all product pages via Elementor template (2 hours)
- Write meta descriptions for top 20 pages (3 hours)
- Fix 3 pages with title tags over 60 characters (30 min)
- noindex all WordPress tag archive pages (30 min via Yoast/RankMath)
- Canonicalize ?orderby= and other parameter URLs (1 hour)
Phase 3 · Weeks 3–6 · ~20 hours
📝 Content & Schema
- Add Product schema to all 13 product pages (4 hours)
- Add Organization + WebSite schema to homepage (1 hour)
- Add FAQPage schema to Sidr honing + FAQ page (1 hour)
- Write category page intro text for all 5 categories (3 hours)
- Expand product descriptions for remaining 12 products (8 hours)
- Fix 84 anchor-less links (3 hours)
- Audit and collapse 166 redirect chains (2 hours)
- Write 4 blog posts from content gap list (8 hours)
Phase 4 · Month 2–3 · Ongoing
🌱 Growth & Authority
- Create "Onze Imkers" page with beekeeper stories + photos
- Set up post-purchase review email sequence
- Integrate Kiyoh or Trustpilot for review aggregation
- Launch Instagram profile with product photography
- Publish 2 blog posts/month minimum
- Target Turkish + Manuka honey with pre-launch content
- Set up Google Merchant Center for Shopping ads
- Build local Noord-Brabant landing pages
95%+
Site Health After Phase 1–2
~30min
Phase 1 Fix Time
83→0
Broken Links After Fix
13+
Schema Types to Add
📋 Complete Issue Registry — All Findings
| # | Issue | Type | Impact | Effort | Phase |
|---|---|---|---|---|---|
| 1 | Footer /about/ link → 404 (83 pages) | Error | Critical | 30 min | 1 |
| 2 | 1 page returning 4XX status | Error | High | 30 min | 1 |
| 3 | 593 internal links with nofollow | Error | High | 1 hr | 2 |
| 4 | 67 pages missing meta descriptions | Warning | High | 5 hrs | 2–3 |
| 5 | 64 pages missing H1 tag | Warning | High | 3 hrs | 2 |
| 6 | 82 pages low text-to-HTML ratio | Warning | Medium | 10 hrs | 3 |
| 7 | 3 pages with title tags too long | Warning | Medium | 30 min | 2 |
| 8 | 1 page with very low word count | Warning | Medium | 1 hr | 3 |
| 9 | 415 external links with nofollow | Notice | Low | 2 hrs | 3 |
| 10 | 166 URLs with permanent redirects | Notice | Medium | 3 hrs | 3 |
| 11 | 84 links with no anchor text | Notice | Medium | 3 hrs | 3 |
| 12 | 8 pages with only 1 internal link | Notice | Medium | 2 hrs | 3 |
| 13 | No structured data / schema markup | New Finding | High | 5 hrs | 3 |
| 14 | Zero customer reviews on all products | New Finding | High | Ongoing | 4 |
| 15 | Social media links broken (generic URLs) | New Finding | Medium | 30 min | 1 |
| 16 | 45+ tag pages thin/unoptimised | New Finding | Medium | 1 hr | 2 |
| 17 | Category pages have no intro content | New Finding | High | 4 hrs | 3 |
| 18 | Blog only 2 posts in 6 months | New Finding | High | Ongoing | 4 |
| 19 | Homepage H1 missing | New Finding | High | 15 min | 2 |
| 20 | user-scalable=no in viewport meta | New Finding | Medium | 10 min | 1 |
| 21 | ?orderby= parameters not canonicalized | New Finding | Medium | 1 hr | 2 |
| 22 | No XML sitemap confirmed in GSC | New Finding | Medium | 20 min | 1 |
Social media links are present in the footer but currently point to generic platform homepages — not the brand's own profiles. This reveals a significant branding gap.